Media Release - Overwhelming Community Support For 'It's In The Bag' Campaign

27 November 2017

Member for Maitland and Shadow Minister for the Prevention of Domestic Violence and Sexual Assault, Jenny Aitchison, has been overwhelmed by the local community support shown in the first week of Share the Dignity’s Christmas campaign ‘It’s in the Bag’.

‘It’s in the Bag’ is an initiative that encourages people to fill an old handbag they have at home with sanitary, beauty and hygiene products to be handed out as a special gift to local women in need this Christmas.

Historically the Christmas period sees a surge in domestic violence rates, and women often put themselves last at this time of year. The campaign is designed to give them a tangible sign that the community cares about them.

The campaign runs until Saturday 2 December so it’s not too late to drop off your donation to Ms Aitchison’s office at 34 Church Street Maitland.

Local residents have made over 120 donations during the first week of the campaign, including a massive donation by a local Facebook group Babes and Picnics.

For more information on the campaign and to access a list of recommended products to include in each handbag please visit www.sharethedignity.com.au 

Quotes attributable to Member for Maitland and Shadow Minister for the Prevention of Domestic Violence and Sexual Assault

“I’m extremely grateful to the local community for the support they’ve given to this year’s ‘It’s in the Bag’ campaign; it shows we live in a caring and generous community,”


“It’s nice to be able to reach out to people in our own backyard who need help and support.”


The bags are filled with everyday items most of us take for granted – from shampoo and conditioner to tissues, moisturiser and sanitary items – which are essential when women are escaping violence.


“The bags will be distributed to women fleeing domestic violence at Carrie’s Place and other local community organisations in Maitland.


“Thank you to the entire nation-wide Share the Dignity volunteers who raise funds and bring awareness of the daily challenges that homeless women face each day in our community."

IMAGE: Clockwise from Rear:Jenny Aitchison MP holding one of Maitland's babes, Ashley Booth, Brianna Reid and Lauren Greay of Babes & Picnics Maitland with donations collected from over 200 local mothers.